November 25, 2015

SMS Bulk Messaging

Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

What is A2P SMS?

  • SMS stands for Short Message Service, also known as text messaging
  • A2P stands for Application-to-Person, an SMS is sent between an Application and a person’s mobile handset

How powerful is A2P SMS

  • SMS A2P reaches your target audience directly, wherever they are, 24/7/365
  • 90% of text messages are read within 3 minutes.
  • SMS has a read rate of 98%, compared to just 22% for email.
  • 19% of people will click an URL in a text message compared to only 4.2% for email.
  • 91% of adults have their mobile phone within reach 24 hours a day.
  • SMS produces engagement and response rates 6x – 8x higher than achieved via email
  • A2P SMS is a highly cost efficient marketing tool

¿How to compose Bulk messages?

1) Select group

2) Custom fields

3) Insert landing

4) Schedule

5) Send SMS

¿How to compose a Single message?

1) Recipients

2) Insert landing

3) Schule

4) Send SMS

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